If AI can write, design, and optimize content—what’s left for CMS platforms to do?
That’s the question Dries Buytaert tackled in How AI could reshape CMS platforms. As the founder of Drupal, he knows how content systems evolve—and he believes AI won’t replace CMS platforms but will become a core layer within them.
“I believe the future of CMS platforms is not about replacing humans, but about augmenting them with intelligent capabilities.”
In platforms like Drupal, these changes are already taking shape. The OpenAI module allows editors to generate summaries, titles, and full paragraphs right inside the CMS, speeding up content creation. AI models are also being used to scan content and generate metadata—like taxonomy terms, alt text, or suggested categories—automating tasks that once took manual effort. Large language models are beginning to improve search by understanding context, not just keywords. AI-powered personalization is helping tailor content based on user behaviour, similar to how recommendation engines work on streaming platforms.
These are powerful tools. But here’s the catch: most of these tasks can be done by humans—just not as quickly.
And sometimes, speed isn’t the point.
An AI can write a product description or suggest metadata, but it might miss nuance, voice, or the context behind a piece of content. That’s where human editors still hold the line—especially when it comes to brand consistency, editorial judgment, and ethical decision-making.
Joshua Mitchell echoed this balance in his response post, Some Thoughts About How AI Could Reshape CMS Platforms:
“AI and human editors will increasingly work in parallel, requiring more sophisticated versioning for both content and configuration.”
This is a real technical concern. If AI is generating drafts or modifying layouts, we need version control systems that treat AI edits like any other pull request: trackable, reversible, and reviewed.
Stephen Reny, President and CEO of Acquia, pointed out that the pace of this shift is fast:
“Much of this change will happen in a timeframe that will seem like warp speed compared to prior evolutions. The future is now...”
Michael Anello added another layer: governance.
“Drupal should work to position itself as a leader in AI governance. I’m only comfortable offering AI functionality to clients that keeps a human in the loop (before any 'save' happens.)”
That’s where I agree most. AI is essential—it can handle routine, repetitive tasks in a CMS. But leaning too hard on it means risking quality, trust, and control. We shouldn’t treat AI as a shortcut to replace thinking. Instead, treat it as a power tool: use it with care, skill, and oversight.
Some tasks—like idea generation, auto-tagging, or suggesting layouts—are ideal for AI support. But final content approval, editorial tone, ethical considerations, and big-picture planning? Still best left to humans.
With that, let's move on to the important stories from the past week.
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Thank you,
Sincerely
Kazima Abbas
Sub-editor, The DropTimes.
