March 2017

Confronting the Pitching Demons

Sometimes when I think about pitching stories to new clients, I just get the willies. Sometimes, though, it verges on full-blown terror.

This has always been so – and for me, “always” means a long time. I first started freelancing early in my marriage to a newspaper reporter whose employers wouldn’t hire employees’ spouses. Working for the competition wasn’t acceptable either, so most of my first decade as a professional journalist was freelance. In those days everything was done by snail-mail, and how I dreaded opening the mailbox!